Creating Accessible Digital Content
General strategies
When someone cannot access an image, a text description provides the important information they need.
Learn
- Add text descriptions to images (video)
- Example image with different descriptions based on context (Twitter thread by Donna Murray)
Try it
- When to Describe Images
- How to Describe Images
- Make a copy of this Google Doc. Edit the images in the document to make them more accessible. (Note: You will use the same copy of the document for other “Try it” activities.)
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When text has low contrast, it can be a strain to read the content, especially if someone is reading under the glare of bright lighting. With good contrast, they can instead focus their energy on gaining a better understanding of the information.
Learn
Try it
- Adobe Color Contrast Analyzer
- WebAIM: Contrast Checker
- Using the Google Doc copy you made earlier, check/correct any low contrast text to make it more accessible. (You can use the same copy of the document for other “Try it” activities.)
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Heading and paragraph styles reveal how the information is organized and make the document/slides easier to scan. Properly marking up section headings with styles also improves navigation for screen reader users.
Learn
Try it
- Using the Google Doc copy you made earlier, edit the doc heading/paragraph styles to make it more accessible. (You can use the same copy of the document for other “Try it” activities.)
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Screen reader users can use a shortcut to bring up a list of the links in a document. Links need to be unique and descriptive for them to make sense when they are accessed as a list, without the surrounding text for context.
Learn
Try it
- Using the Google Doc copy you made earlier, edit links in the document to make them more accessible. (You can use the same copy of the document for other “Try it” activities.)
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To ensure that you are designing accessible content, it’s important to include an accessibility evaluation as part of your workflow. You can save time by addressing accessibility throughout the design/development process rather than having to correct inaccessible content later. Remember, if it isn’t accessible, it isn’t finished!
Learn
- Evaluation from the AEM Center (video)
- Designing with Accessibility in Mind: A Basic Checklist
(Make a copy of the basic checklist.)
Try it
- Use the Microsoft Accessibility Checker
- Compare the “AFTER” Google Doc to the copy you made/used for the “TRY IT” activities. Edits have been highlighted and include comments noting the specific edits.
- Install Grackle Docs add-on and check the accessibility of a Google Doc you have created. (Note: Follow your organization’s policies and procedures for installing/using add-ons.)
- Practice filling in this (pretend) form using only your keyboard
- Tab = move through all elements on the page
- Shift-tab = move backwards through the elements on the page
- Arrows = move between items in a menu, toolbar, etc.
- Spacebar or enter = activate all elements on the page
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Accessibility workshop at Red Hat (video)t: Students from North Carolina’s Governor Morehead School spent time at Red Hat testing web designs and components for Red Hat’s Customer Portal and PatternFly Community. Not only did they provide valuable feedback on accessibility for the visually impaired, but they also got to explore what a future in user experience design might hold for them.
Resources by content type/creation tool
- Creating Accessible Documents / Presentations
- Getting Started with Document Accessibility - AEM Center
- Tool: Google Doc: Make your Google document or presentation more accessible
- Tool: Microsoft Word document: Make your Microsoft Word document accessible
- Document type: PDF (Note: Creating an accessible PDF can seem daunting. The best first step is making an accessible document, using the strategies provided in the designing accessible digital content section, before converting it to a PDF.)
- Top 10 Tips for Creating Quality Video
- Tool: YouTube - Add subtitles and captions
- Tool: YouTube - Use automatic captioning
- Tool: Google Drive video - adding captions
- Tool: Vimeo captions and subtitles
- Tools: Virtual meeting space
- Creating Accessible Social Media Posts - AEM Center
- Tool: Twitter
- Accessible images on X, formally known as Twitter
- How to add alt text for an image on X (example)
- Tip: Don’t be redundant in your alt text
- Tool: Facebook - Alternative text on Facebook
- Tool: Instagram - Alternative text on Instagram
Definitions
- Disability (video)
- Accessibility
- Accessibility and availability are different. During the pandemic, we often heard about students needing access to devices and internet connectivity. This is really about ensuring availability.
- Accessibility is when a person with a disability can acquire the same information, engage in the same interactions, and enjoy the same services in an equally effective, equally integrated manner, with substantially equivalent ease of use as a person without a disability.
- Accessibility is shaped by what we do, our interactions with the environment, and our personal preferences. Accessibility is essential for some, useful for all (video)
- Universal design (video)
- Assistive technologies are designed to address specific barriers persons with disabilities may face when they are completing a task . Examples of assistive technology include text-to-speech, screen readers and speech recognition.
- Accessible technologies are designed to meet the needs of a lot of different users. The technology includes features that can be customized by the user to meet their individual needs.
Model accessible design
Use this template to create a slide that highlights how you are incorporating accessibility in your content design. This is a simple way to begin elevating the topic of accessibility, model accessible content design, and empower others to design with accessibility in mind.
Template: Designed with accessibility in mind: Presentation slide
(“Use Template” button will allow you to make a copy of this slide.)
Be sure to remove/add information to align with the accessibility strategies you used.
Designing content other than slides? Copy/paste the slide text to other digital content types.